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Program Pengantarabangsaan Usahawan Halal (PPUH)

Program Pengantarabangsaan Usahawan Halal aims to facilitate the internationalization of Malaysian halal entrepreneurs by enhancing their brand presence, market access, and business networks in global markets through strategic support and capacity building.

Objective

To strengthen Malaysia’s halal brand in the international market.
To provide access for Malaysian halal products and services to the international market.
To build business and marketing networks for Malaysian halal products and services on the international stage.

Eligibility Criteria

Registered with SSM/SKM/Professional Bodies/Authorities or District Offices, or any other equivalent entities;
The company is 100% owned by Malaysian citizens;
Meets the definition of an SME based on the size of operations as outlined in the guidelines provided by the Secretariat of the National Entrepreneur and SME Development Council; and
Possesses a valid Malaysian Halal Certification.

Programme Scope

Participation fees for entrepreneurs and related costs for international expos and trade exhibitions
Product registration
Capacity building and export preparation

Lists of International Expo 2025

Food and Hotel Asia (FHA) Singapore: 8 - 11 April 2025
SIAL Shanghai: 19 - 21 May 2025
Export Acceleration Mission in conjunction with World Expo Osaka: 22 - 28 June 2025
China ASEAN Expo: 17 - 21 September 2025
Malaysia International Halal Showcase (MIHAS): 17 - 20 September 2025
ANUGA Germany: 4 - 8 October 2025
Selangor International Expo: October 2025
Vietnam Expo: 4 - 6 December 2025