KUALA LUMPUR: Small Medium Enterprise Development Bank Malaysia Bhd (SME Bank) aims to increase its market share to between 6% and 7% based on total SME financing by 2015.

Managing director Datuk Mohd Radzif Mohd Yunus said the bank, which enjoyed a market share of 4%, was in the midst of studying underserved markets to achieve the target. “We have to ascertain the underserved and the unserved markets. Once we are clear on that, then probably we know where our target of trajectory growth is,” he told reporters after unveiling the bank’s new brand identity.

The event was launched by Second Finance Minister Datuk Seri Ahmad Husni Hanadzlah.

Previously known as Bank Perusahaan Kecil dan Sederhana Malaysia, the bank’s new logo is in line with its new name, Small and Medium Enterprise Development Bank Malaysia, which took effect last month. – Bernama